Marketing, BBA/Marketing Management, MS

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5-Year Plan

This is a sample academic plan. Students should meet with an academic advisor prior to registration to formulate their own plan.

Year 1

Fall

ECON 130 - Principles of Microeconomics Credits: 3 (DS)
PSY 100 - Survey of Psychology Credits: 3 (DS)
OR
SOC 100 - Introduction to Sociology Credits: 3 (DS)
COMG 151 - Personal and Public Speech Credits: 3 (DA)
OR
COMG 251 - Principles of Effective Public Speaking Credits: 3 (DA)
FG (A/B/C) Credits: 3
FW Credits: 3

Credits 15

Spring

ECON 131 - Principles of Macroeconomics Credits: 3 (DS)
Calculus (FQ) Credits: 3
FG (A/B/C) Credits: 3
DH/DL Credits: 3
DP (or DB) Credits: 3
DY Credits: 1

Credits 16

Total Credits 31

Year 2

Fall

ACC 200 - Introduction to Accounting I Credits: 3
Computer Competency Credits: 4
DB (or DP) Credits: 3
HSL 101 or Culture Credits: 3
Elective Credits: 3

Credits 16

Spring

ACC 210 - Introduction to Accounting II Credits: 3
BLAW 200 - Legal Environment of Business Credits: 3
BUS Communication Credits: 3
HSL 102 or Culture Credits: 3
Elective Credits: 3

Credits 15

Total Credits 62

Year 3

Fall

BUS 310 - Statistical Analysis for Business Decisions Credits: 3
BUS 311 - Information Systems for Global Business Environment Credits: 3
BUS 312 - Principles of Marketing Credits: 3 ¹
HSL 201 or Culture Credits: 3
Non-BUS Elective 300+ Credits: 3

Credits 15

Spring

BUS 313 - Economic and Financial Environment of Global Business Credits: 3
OR
BUS 314 - Business Finance Credits: 3
MKT 311 - Consumer Behavior Credits: 3 ¹
MKT 321 - Marketing Research and Data Analytics Credits: 3 ¹
HSL 202 or Culture Credits: 3
Elective Credits: 1

Credits 13

Total Credits 90

Year 4

Fall

BUS 313 - Economic and Financial Environment of Global Business Credits: 3
OR
BUS 314 - Business Finance Credits: 3
BUS 315 - Global Management and Organizational Behavior Credits: 3
MKT 381 - International Marketing Credits: 3
Non-BUS/ Non-major Elective 300+ Credits: 3

Credits 12

Spring

BUS 345 - Strategic Management Credits: 3
MKT 391 - Marketing Strategies Credits: 3
MKT 653 - International Marketing Management Credits: 3 ²
Non-BUS/ Non-major Elective 300+ Credits: 3

Credits 12

Summer

MKT 654 - Strategic Brand Management Credits: 3 ²
MKT 411B - New Product Innovation and Development Credits: 3 ²

Toal Credits 120

Graduate (Year 5)

Fall

BUS 619 - Data Analytics and Statistics for Business Credits: 3
MKT 648 - Consumer Behavior for Managers Credits: 3
MKT 658 - Digital Marketing Management Credits: 3

Credits 9

Spring

BUS 625 - Digital Transformation with Information Systems and Technology Credits: 3
MKT 655 - Marketing Research Management Credits: 3
MKT 657 - Services Marketing Credits: 3

Credits 9

Summer

Internship Credits: 3

Total Credits 141

Notes:

Minimum 45 upper division (300+ course) credits are required.
Students may have to take a placement exam to be able to register for Calculus.
Students must incorporate all focus requirements into this plan. Focus designations (i.e. W, E, O, H) are CRN specific & semester specific.
Check with your academic advisor for assistance with appropriate course selections and to discuss requirements for double majors.

¹MSMM Pathway class. Must pass with “B” or better. Students who take in Fall of senior year can be admitted for Spring pathway.
²Double-counting of BBA/MSMM courses (up to 9 units).